No Hype

I often need to look at other hosting services for our clients, it's true - I'll freely admit that what we offer does not fit the needs of everyone - but I so often see the same thing, companies tend to present themselves exactly as they think their customers (or potential customers) want to see them. Typically this will involved showing glowing servers, or racks of servers, or a person standing in front of servers (I guess this illustrates that at least one person works at the company, and it's not just made up of machines.)

Now, I like servers too, I use a lot of servers, but I also like trees. Maybe we should have some photos of trees on the site?

There, I like that... But what does it mean? Hmmm, well... I guess it means we are human, and we like trees. Sometimes we leave our desks and go outside for a hike. Sure, 90% of the time we sit in front of computers, babysitting them and making sure everything is alright for our clients, but we do other things too. We make mistakes, but we fix them. We're humans, not machines, and we hope that's the sort of company you want to deal with.